Peak Performance Arrives in Covent Garden – A Sneak Peek at the Scandinavian Brand
The UK outdoor apparel market is about to welcome a new player as Scandinavian brand Peak Performance prepares to open its first British store in the heart of London’s Covent Garden. Following in the footsteps of its sibling brand Arc’teryx, both owned by Amer Sports, this launch marks a strategic move in Peak Performance’s global […]
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