EE is preparing to open its second Experience store in London at Westfield Stratford City, continuing its mission to support the local community with the latest in connected technology. This new store, set to open at 11am on July 17th, follows the launch of EE’s flagship Studio in Westfield London last June and is part of a £6 million investment into the British high street.
The opening event will feature a special appearance by actor, comedian, and rapper Michael Dapaah, who will cut the ribbon and greet customers. Known for his viral success on social media, Dapaah embodies the tech-savvy spirit that EE aims to support with their innovative products and services.
Research conducted by EE highlights Londoners as some of the most enthusiastic users of smart home devices in the UK, with 45% incorporating this technology into their daily lives. The research also reveals that 35% of Londoners particularly enjoy smart kitchen gadgets, making them the leading enthusiasts for such tech in the country.
Despite this high level of engagement, over half of Londoners (52%) feel they need more guidance to fully utilize their connected tech. EE’s new Stratford store aims to address this by providing expert advice from EE Guides, helping customers make informed decisions and maximizing their tech investments.
The store features several interactive zones, including a Gaming Zone, Tech Live area, and a dedicated Tech Home area where customers can explore the latest smart home setups. This comprehensive approach ensures that visitors can experience and understand the benefits of modern technology in various aspects of their lives, from home management to gaming.
Asif Aziz OBE, Retail Director at EE, expressed excitement about the upcoming opening: “Our Stratford Experience store marks an important addition to our retail offering. We look forward to welcoming East Londoners to a space where they can receive expert support and explore the latest connected technology.”
Chris Betts, General Manager at Westfield Stratford City, added: “We’re thrilled that EE has chosen Westfield Stratford City for its second London location. Our shoppers are avid tech enthusiasts, and this new store will provide them with exceptional products and personalized customer service right at their doorstep.”
The Stratford EE Experience store will open in Westfield Stratford City at 11am on July 17th, featuring a DJ set from one of EE’s Guides and the latest tech innovations for customers to explore.
