Following a successful July with a new footwear collection and strengthened charity partnerships, the ‘force-for-good’ fashion brand Scamp & Dude continues its growth trajectory with a new retail location.
A Welcoming Space in Cambridge
The brand is thrilled to announce the opening of its fifth UK store in the historic city of Cambridge this month. Situated within the Grand Arcade, the 1,150 sq ft space will showcase Scamp & Dude’s sustainable womenswear and kidswear collections, alongside their charity-linked items. Shoppers can find the Super Scarf, co-designed by actress Giovanna Fletcher, with proceeds benefiting a women’s cancer charity, as well as the Sleep Buddy range, where a matching item is donated to a seriously ill child with every purchase.
Purpose-Driven Fashion
The recently B Corp-certified brand, already boasting stores in Marlow, London, Manchester, and Edinburgh, has seen remarkable growth with a 32% increase in sales so far in 2024. Founder and CEO Jo Tutchener Sharp expressed her excitement: “We’re delighted to open our doors in the beautiful city of Cambridge, offering another welcoming space for our community.”
Martin Macwhinnie, the Grand Arcade’s centre manager, echoed this sentiment, noting the brand’s alignment with the centre’s values on sustainability and community.
Collaborative Success and Continued Growth
Last month, Scamp & Dude partnered with Air & Grace, another female-founded brand, to launch a footwear collection celebrated for its style and comfort. This collaboration marked a significant milestone for both brands.
The new Cambridge store is a testament to Scamp & Dude’s ongoing success, which includes consecutive years of double-digit growth. The brand is renowned for its vibrant, feel-good fashion that combines style and purpose, resonating with a wide audience.
Community and Charitable Impact
Scamp & Dude’s dedication to charitable initiatives remains a cornerstone of its mission. The brand has donated over 48,000 Super Scarves and more than 8,000 Superhero Sleep Buddies to date. The Cambridge store will continue these efforts, fostering community and support within the city.
Both loyal fans and new customers are invited to experience the positive, superpower-infused world of Scamp & Dude in this vibrant new Cambridge location.
