Penneys, the iconic Irish retailer known internationally as Primark, is set to make a significant stride in its national expansion with the opening of its first-ever store in County Wicklow. Located in the bustling Bray Central shopping centre, the new store will span an impressive 19,600 square feet, offering a vast array of fashion, homeware, and beauty products to local shoppers.
This landmark opening, scheduled for July 18, marks a pivotal moment for Penneys, extending its reach to 38 stores across 21 counties in the Republic of Ireland. It’s a testament to the brand’s enduring popularity and commitment to providing affordable and trendy products to a wide range of customers.
The new Bray store is not just a singular expansion; it’s part of a broader strategic initiative by Penneys to invest a staggering €250 million in Ireland over the next decade. This ambitious plan encompasses the development, relocation, and refurbishment of stores nationwide, reflecting the company’s dedication to enhancing its presence and offerings in its home market.
The opening of the Bray store is also timely, coinciding with a surge in popularity for one of Penneys’ latest products: a €20 lilac folding trolley crate. This versatile and stylish item has become a must-have accessory for festival-goers and others seeking a convenient way to transport their belongings. The trolley crate’s success underscores Penneys’ ability to tap into emerging trends and offer practical yet fashionable solutions for its customers.
Penneys’ expansion is not limited to Ireland. The company has set its sights on reaching 530 stores internationally by 2026, demonstrating its ambitious global growth strategy. Recent milestones include the opening of its first store in Budapest, Hungary, marking its entry into its 17th market.
As Penneys celebrates 55 years since its inaugural store opened on Mary Street in Dublin, the Bray opening serves as a reminder of the brand’s remarkable journey and its ongoing commitment to innovation, expansion, and customer satisfaction. The new store promises to be a welcome addition to Bray Central and a vibrant hub for shoppers seeking quality products at affordable prices.
