EE to Launch New Experience Store in Westfield Stratford City with Michael Dapaah

EE is preparing to open its second Experience store in London at Westfield Stratford City, continuing its mission to support the local community with the latest in connected technology. This new store, set to open at 11am on July 17th, follows the launch of EE’s flagship Studio in Westfield London last June and is part of a £6 million investment into the British high street.

The opening event will feature a special appearance by actor, comedian, and rapper Michael Dapaah, who will cut the ribbon and greet customers. Known for his viral success on social media, Dapaah embodies the tech-savvy spirit that EE aims to support with their innovative products and services.

Research conducted by EE highlights Londoners as some of the most enthusiastic users of smart home devices in the UK, with 45% incorporating this technology into their daily lives. The research also reveals that 35% of Londoners particularly enjoy smart kitchen gadgets, making them the leading enthusiasts for such tech in the country.

Despite this high level of engagement, over half of Londoners (52%) feel they need more guidance to fully utilize their connected tech. EE’s new Stratford store aims to address this by providing expert advice from EE Guides, helping customers make informed decisions and maximizing their tech investments.

The store features several interactive zones, including a Gaming Zone, Tech Live area, and a dedicated Tech Home area where customers can explore the latest smart home setups. This comprehensive approach ensures that visitors can experience and understand the benefits of modern technology in various aspects of their lives, from home management to gaming.

Asif Aziz OBE, Retail Director at EE, expressed excitement about the upcoming opening: “Our Stratford Experience store marks an important addition to our retail offering. We look forward to welcoming East Londoners to a space where they can receive expert support and explore the latest connected technology.”

Chris Betts, General Manager at Westfield Stratford City, added: “We’re thrilled that EE has chosen Westfield Stratford City for its second London location. Our shoppers are avid tech enthusiasts, and this new store will provide them with exceptional products and personalized customer service right at their doorstep.”

The Stratford EE Experience store will open in Westfield Stratford City at 11am on July 17th, featuring a DJ set from one of EE’s Guides and the latest tech innovations for customers to explore.

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Post-Brexit: data protection
Card processor sends sensitive data to wrong address
24 August 2022

Worldline SA subsidiary Payone GmbH has been accused of breaching data protection rules after it sent sensitive employee payroll information to the wrong address by accident. The Worldline Group holdS a 60% stake in the Frankfurt based company who have a small UK market presence.

In June 2021, one of Payone GmbH’s ex UK employees (the data subject) received a “potential data breach notification” from the firm advising him that his salary, National Insurance data, nationality (Special Category Data) was amongst various bits of information sent to an incorrect home address.

This included personal information such as the former employees name, age and address.  It also included details such as the date of birth and the amount of annual work bonus he received in his bank account amongst other identifiable data.

Payone GmbH confirmed that this document was sent out in error following an employee making a mistake when re-entering data processed by their third-party payroll provider.  The error arose when the employee was fulfilling an Article 15 GDPR request. The error was spotted by the data subject when he noticed in an email version of the document that the postal address was incorrect. An attempt to notify Payone GmbH of the error went in vain as the document was already irretrievably despatched.

The data subject was alarmed with the incident which exposed him to the possibility of fraudulent activity, amidst reasonable fears his data could end up on the dark web and used by criminals.  Habitually resident in the UK he complained to the Information Commissioner’s Office (ICO) in June 2021. He similarly raised the concern in Germany via The Hessian Commissioner for Data Protection and Freedom of Information (HBDI).

The ICO reprimanded Payone GmbH for the error in their final decision letter.
Similarly, the HBDI cited a violation of Article 5(f) of the General Data Protection Regulation (GDPR) relating to integrity and confidentiality.

The ICO stated in their July 2021 findings that Payone GmbH, “should take steps to ensure that all personal data records are accurate and up to date. Holding inaccurate information, such as addresses, does increase the risk of personal data breaches and poses risks to the security of information”.

The HBDI confirmed in their October 2021 findings that Payone GmbH had taken remedial action. They concluded that a monetary fine would not be imposed on Payone GmbH as they had taken technical and organisational steps in response to the data breach. Data subjects could now request their data in an autonomous portal.

The GDPR, which came into effect in 2018, gave the Information Commissioner’s Office greater powers to tackle data breaches. The new ‘UK GDPR’ charts its own course after Brexit whilst seeking to maintain EU GDPR adequacy.  In extreme scenarios, organisations face penalties of up to £20m or 4 per cent of their global worldwide turnover, whichever is more.

In the years prior to GDPR, the ICO fines were capped at £500,000.

The data subject said: “I am just glad I spotted it; they were going to resend the document again to another wrong address. Prior to Brexit the process would have been commenced via the ICO who in turn would liaise with the HBDI on the data subjects’ behalf; but I found myself communicating with both authorities separately which was an additional step but in the end was surprisingly
effective. Unfortunately, Payone GmbH again sent my incorrect address to the
Workers Pension Trust in January 2022, and documents yet again went to the wrong address. In my opinion they have not learned from the first time and my complaint is sitting with the ICO yet again”.

The former employee is pursuing a remedy under Article 82 UK GDPR via
the Court’s of England & Wales.

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