Greggs and Monzo have teamed up to launch a one-day pop-up in Newcastle that offers a unique twist on traditional ATMs. This innovative machine, affectionately dubbed the ATMmmm, dispensed delicious Greggs sausage rolls to delighted customers, marking a world first in vending technology.
The event, held earlier this week, saw the streets of Newcastle buzzing with excitement as the ATMmmm provided a savory surprise for passers-by. Each customer who visited the pop-up had the chance to withdraw not only cash but also freshly baked sausage rolls. To add an extra layer of excitement, every 100th customer received a £50 Greggs High Roller gift card, making the experience even more rewarding.
AJ Coyne, Vice President of Marketing at Monzo, expressed his enthusiasm for the unique promotion, stating, “Monzo customers love Greggs, so much so that they’ve claimed over 80,000 free sausage rolls since we launched Monzo perks and Monzo Max. What better way to celebrate our partnership than with a world-first ATMmmm machine that dispenses sausage rolls? It’s another great reminder that money really does feel different with Monzo.”
Hannah Squirrell, Customer Director at Greggs, echoed this excitement, saying, “Our partnership rewards thousands of customers across the UK with a free Greggs treat every week. That’s why we’re thrilled to be launching the world’s first-ever sausage roll dispensing ATM in Newcastle. It gives passers-by the chance to withdraw a freshly baked freebie and provides yet another reason to bank on Greggs.”
The ATMmmm pop-up is not just a playful stunt but a demonstration of how retail and financial services can come together to create memorable experiences for customers. It underscores the growing trend of blending convenience with novelty in the retail sector, paving the way for future innovations in customer engagement.
As the lines of eager customers wrapped around the corner, it was clear that this fusion of banking and fast food has set a new precedent for experiential marketing. With Greggs and Monzo leading the charge, the future of retail technology is looking both exciting and delicious.
