Adyen, the global financial technology platform, has recently announced a strategic collaboration with Adobe Commerce, aiming to revolutionize online and offline payment solutions for enterprise-level merchants operating on the Adobe Commerce platform. This partnership aims to provide flexible payment experiences across various channels and global markets.
The collaboration enables Adobe Commerce customers to expand their payment processes through Adyen’s unified commerce solution. By integrating online and offline payments, merchants can achieve a comprehensive view of customer transactions, leading to heightened payment success rates, enhanced fraud prevention capabilities, and the capacity to incentivize loyal shoppers.
Kyle Jenke, the Vice President of Global Head of Partnerships at Adyen, emphasized the importance of connecting data with personalized customer experiences to exceed shopper expectations both online and in-store. He stated, “Today’s enterprise merchants need to connect their data with personalized customer experiences to exceed shopper expectations online and in-store. This strategic partnership combines Adobe’s leadership in digital experience, commerce, content, and analytics with our global payments and expertise to power the growth of enterprise merchants worldwide.”
Moreover, one of the key advantages of this collaboration is the empowerment of enterprise merchants to capitalize on Adyen’s suite of features, including industry-leading checkout mechanisms, robust fraud protection measures, conversion optimization tools, and invaluable data insights. These resources enable merchants to curate compelling and seamless customer experiences, driving engagement and loyalty.
On the other hand, Adobe Commerce expressed its commitment to expanding its ecosystem to support global omnichannel enterprises. Jason Knell, the Senior Director of Content and Commerce Partnerships at Adobe, highlighted the significance of working with Adyen to provide flexible and scalable payment solutions wherever and however their customers do business.
This collaboration between Adyen and Adobe Commerce signifies a significant milestone in the realm of payment technology, promising enhanced payment solutions for enterprise merchants and streamlined payment experiences for consumers worldwide.
