HEYTEA, the pioneer of China’s modern tea culture and the original creator of cheese tea, has announced a strategic collaboration with Adyen, a global leader in payment solutions. This partnership is set to propel HEYTEA’s international expansion, allowing the tea brand to introduce its signature beverages to a broader audience in the United States, United Kingdom, Singapore, and Australia.
With an extensive network of over 4,300 stores across 300 cities worldwide, HEYTEA is rapidly scaling its operations beyond its home market. To support this ambitious growth, the company has selected Adyen’s unified commerce platform, ensuring a seamless and efficient payment experience for customers across multiple regions.
Enabling a Smooth and Localized Payment Experience
By integrating Adyen’s technology, HEYTEA gains access to a robust global acquiring network, streamlining transactions and enhancing payment reliability. This collaboration will enable customers to use their preferred local payment methods, including the convenience of WeChat Pay directly through the HEYTEA app. The goal is to deliver a frictionless and locally adapted purchasing experience that meets customer expectations.
A spokesperson from HEYTEA emphasized the significance of this partnership, stating, “Adyen’s advanced payment solutions allow us to provide a smooth and enjoyable experience for our customers worldwide. Their fast processing speeds and extensive support for various local payment options ensure that we can focus on what we do best—crafting high-quality tea beverages—without being hindered by payment complexities.”
Supporting HEYTEA’s International Ambitions
Warren Hayashi, Adyen’s President for the Asia-Pacific region, expressed excitement about the partnership, highlighting the opportunities that come with expanding into new global markets. “Scaling a business internationally brings both opportunities and challenges. We are honored that HEYTEA has entrusted us to power their worldwide expansion and help them bring their innovative tea offerings to more consumers.”
About Adyen and HEYTEA
Adyen offers end-to-end payment solutions, data-driven insights, and financial products within a single global platform, supporting businesses of all sizes. The company serves a diverse range of high-profile clients, including Meta, LVMH, Uber, SHEIN, L’Oréal, Cathay Pacific, and Singapore Airlines.
Founded in 2012 in Guangdong, China, HEYTEA started as a small tea shop blending traditional flavors with modern creativity. The brand quickly gained a following for its innovative approach, particularly with the launch of the world’s first cheese tea—a unique combination of freshly brewed tea topped with a rich, velvety cheese foam. By 2018, HEYTEA had successfully entered the international market, launching its first overseas store in Singapore.
As HEYTEA continues its mission to redefine the tea experience on a global scale, its collaboration with Adyen underscores a commitment to technological advancement and customer satisfaction. With a strong payment infrastructure in place, HEYTEA is well-positioned to accelerate its global reach and serve tea lovers worldwide with greater efficiency and convenience.
